Talk of climate change, Co2 emissions, global warming, lack of food in the future, overconsumption, and massive waste are all regular headlines in today’s news world. Companies have been under pressure from consumers to adapt business models moving forward in order to preserve the future of the world. Today we see companies that exist with sustainable business models from sourcing, through production, and finally to consumer. Most recently businesses have added a sustainable approach to their product life cycle post consumption, adopting biodegradable and reusable packaging in order to maintain their sustainablility model past the life of the product.

Sana Jardin is the business child of former social worker turned entrepreneur Amy Christiansen Si-Ahmed. Now Sana Jardin is a global brand that holds an ethical and sustainable business model that has helped develop economic stability within indigenous population in rural parts of the world (SanaJardin.com, 2019). Sana Jardin is a fragrance company that sources labor and fragrance from a part of the world that was once inconsistently employed and causing massive flower waste. They now habe been able to further the economic cycle past harvesting and taught the indigenous women in places such as Tiddas and Maaziz to cease the waste of flowers by teaching them to use the flowers after harvest by upcycling the flower blossoms into candles and beverages, in order to create a zero-waste business model. Furthermore, Sana Jardin has partnered with the non-profit organization Nest to teach financial literacy, business, marketing, and leadership skills to women in these agrarian communities in order for them to retain 100% of their proceeds from their own brand and products (SanaJardin.com, 2019).

Sana Jardin itself has never been part of a negative media scandal but many fregrance companies have in the past come under scrutiny. A perfect example is how many fragrance companies continue to be called out for harmful ingredients and lack of transparency (Cook, 2010). But Sana Jardin is looking to combat this negative view by avoiding toxic fragrance chemicals, not conducting animal testing and using ethically sourced essential oils to create powerful yet classic fragrances (SanaJardin.com, 2019).

Sana Jardin seems to have bridged the gap between being green for both profit and the environment. Stating that Ms. Si-Ahmed is dedicated to fighting for economic empowerment and cultural tolerance. In addition to continuing the lessons learned from her grandmother who worked to support social and economic development for those in need (SanaJardin.com, 2019). Proving that a sustainable business model can be existent in today’s world while maintaing profitability.

References:

Cook, M. (2010). The Toxic Effects of Perfume. Retrieved from https://www.care2.com/greenliving/toxic-effects-of-perfume.html

Sana Jardin. (2019). Sana Jardin. Retrieved from https://www.sanajardin.com/en/ourstory