Couture Press is an international search engine primarily geared towards the fashion industry.

Launched initially as an online magazine, Couture Press International has grown, evolved, and transformed into a directory for today’s fashion elite industry insiders. Everything from Fashion Weeks, booking talent, finding MUAH stylists, to DJ’s can be sourced and booked through this website. If you happen to be a designer, you can schedule models for your next show, book a DJ, and network via the search engine, if you are a stylist of any kind you have the capability of setting appointments and even accepting payment through the platform. In today’s tech-startup savvy world, Couture Press breaths fresh air to an industry dominated by serious business practices. Many of which come into the game with the sole purpose of making money for themselves and already established industry giants. Couture Press is a tool that assists smaller, more independent designers, models, agencies, events, and more become well established and maintain a consistently relevant presence with their intended audience. Additionally Couture Press serves as a directory used by everyday people to find designers they enjoy, events they wish to visit, and stylists they wish to hire for their own personal use. All in one place! Showing us that any business can change and transform into the future of any industry.

Search Engines have become a pivotal component in the everyday lives of all consumers. People search the internet for everything “google it” has become synonymous with getting answers, “yelp it” has become parallel with finding the right place for dinner. As seen from Amazon’s trajectory, an austere beginning can lead to greater things. Today search engines have evolved into AI and Voice recognizable software that makes doing day to day activities seamless (Sterling, 2019). Alexa, Siri, and Google have all released their version of the new smart office/home, search engines that can not only answer questions but also tell you the weather, remind you to pick up dry cleaning, and add eggs to your grocery list. All with the ease of using your voice. Whether on your phone, in your car, or at your home, Bluetooth capabilities have altered and made the transition from typing a question to simply asking a question out loud possible. So what does that mean for a search engine directory such as Couture Press?

A trend primarily seen is the increase in the mobility of all websites. 50% of all searches are now conducted on mobile devices (Llewellyn, 2018), and Couture Press must evolve to keep up with the ease of availability other search engines offer today. AI compatibility will be one of the critical components in staying relevant, as well as maintaining a mobile website that functions exactly like their normal online site. Partnering with advertisers will also become a pivotal way Couture Press can remain a power player amidst the sea of search engines meant to hold the capricious attention of the consumer market. Not only being featured by competitors but also partnering to be featured by them as well, creating a symbiotic relationship that is ideal for all parties involved. 

Staying on top of these trends will help Couture Press and their platform maintain a steady flow of use in the future. Being capable of growth and able to keep up with their consumer market, not only in America but on an international level as well. Offering these services to often overlooked consumer markets may even help them succeed and surpass their own intial expectations for growth and versatility moving into the future.

References:

Llewellyn, G. (2018, February 27). What is the Future of Search? Retrieved from https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/what-is-the-future-of-search/

Sterling, G. (2019, October 17). The future of search begins with a ‘V’. Retrieved from https://searchengineland.com/the-future-of-search-begins-with-a-v-323630